Services by Studio Interrobang – branding, graphic design, web design and campaigns from Berlin
What does
your brand need?
Studio Interrobang is an independent design studio in Berlin. Four disciplines, one standard: brands that are instantly recognizable and work in every medium – from corporate design and print to web and campaigns.
Discuss a project ↗
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branding-image-02A brand is perceived through everything it shows and says. Branding and corporate design translate a company’s attitude, offering and ambition into a visual system that is instantly recognizable and works with the same clarity in every medium.
From positioning to form
It starts with the question of what a brand stands for and who it wants to reach. Positioning, audience and tone of voice define how a brand needs to look and sound. That is why Studio Interrobang always approaches brand development through design – strategy serves form, not the other way round.
Logo, color, typography
At the heart of every brand identity is a distinctive mark. Logo design produces wordmarks and figurative marks that are reduced, independent and robust at small and large sizes. Around it, the visual identity grows: color concept, typography, imagery and graphic elements interlock to create a brand presence with high recognition value.
Corporate design as a system
A corporate design proves its strength in everyday use – on the business card, the website, the social media post or the shop window. Every identity is therefore built as a design system and documented in brand guidelines or a style guide that internal teams and external partners can work with confidently.
Rebranding
Not every brand needs a fresh start. In a rebranding, we look at what already works and what is holding the brand back today. The result is either a careful logo redesign or a fundamental realignment – with the aim of keeping the trust that has been built and sharpening the brand for today.
Scope of services
- Brand positioning & visual concept
- Logo design & development
- Color concept, typography & imagery
- Design system, brand guidelines & style guide
- Rebranding & logo redesign
- Naming & brand voice
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graphic-design-image-02Graphic design makes a brand tangible. Whether stationery, brochure, poster or packaging – printed media create a physical touchpoint where quality and care show immediately.
Communication design with clear hierarchy
Good communication design organizes information so it can be grasped at a glance. Typography, layout and image are precisely aligned for this – on a flyer with just a few words as much as in an extensive brochure. Every medium derives from the corporate design and so remains part of a coherent brand image.
Print design and editorial design
The range of print design extends from stationery with business cards, letterheads and templates to editorial design for brochures, catalogs and magazines, through to posters, infographics and presentations. For spaces and places, there is also signage, room signs and window graphics.
Packaging Design
Packaging is part of the repertoire, too. In packaging design, the brand identity is carried over to format, material and surface – so that a product stands out on the shelf and fits naturally into the rest of the brand presence.
All the way to print-ready files
Design doesn’t end with the draft. Formats, papers, finishes and printing processes are considered early on, and all print media are delivered as clean, production-ready print files.
Scope of services
- Stationery (business cards, letterheads, templates)
- Brochures, catalogs & editorial design
- Flyers & posters
- Presentation design & infographics
- Signage & window graphics
- Packaging design
- Print files & production prep
Selected projects
Vita Sports ClubPraxis Alessia BöhringerAStA BHT BerlinDaily Matcha
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webdesign-image-02For many people, the website is the first contact with a company. Web design and web development in one place make sure that moment convinces – visually, in content and technically.
Design and development in one place
Studio Interrobang designs and develops company websites, brand sites and landing pages. Because design and build are in the same hands, no details get lost between design and code: typography, spacing and interactions are implemented exactly as intended.
UX/UI and responsive web design
It starts with structure and user flow. Content is prioritized, pages are built logically and interfaces are designed so that visitors quickly find what they are looking for. Responsive web design is a given – every website is built for smartphone, tablet and desktop alike.
SEO as part of the website
Visibility starts with the foundation. Semantic HTML, a clear page structure, well-kept meta information and short loading times form the technical SEO foundation on which search engine optimization can build over time. It isn’t added afterwards – it is part of every web development project.
Relaunch and further development
In a website relaunch, the existing site is analyzed, its content reorganized and its design and technology modernized. If you like, the website can be supported after launch as well.
Scope of services
- Web design & website design
- Web development for company websites & landing pages
- UX/UI design & site structure
- Responsive web design & mobile design
- Technical SEO foundations & meta structure
- Performance optimization
- Website relaunch
Selected projects
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campaigns-image-02Campaigns make brands visible – in the city, in the feed and everywhere in between. Good campaign design combines a clear idea with a design that is understood instantly in every format.
From idea to visual
Every campaign starts with a core message and a guiding idea that fits the brand. Campaign concept development turns these into imagery, headlines and a visual principle that carries across all channels. Studio Interrobang takes on creative direction and design – from the first sketch to the final campaign visual.
Online advertising and social media
For digital channels, we create social ads, social media campaigns and display ads in every format you need – for Instagram, Facebook and LinkedIn as well as Google Display and YouTube. The visuals are designed for quick perception and still remain unmistakably part of the brand.
Offline advertising and out-of-home
In public space, reduction matters. Poster campaigns, billboards and advertising columns call for design that works from a distance and in passing. Together with flyers, print ads and other assets, the result is an advertising campaign that works as one, online and offline.
Campaign assets as a system
To keep a campaign consistent over weeks and months, all campaign assets are set up systematically – as a set of visuals, formats and templates that can be extended flexibly.
Scope of services
- Campaign concept & creative direction
- Campaign design & key visuals
- Social Media Campaigns & Social Ads
- Display Ads (Google Display, YouTube)
- Poster campaigns & out-of-home
- Print ads, flyers & offline assets
- Newsletter design
Selected projects