Daily Matcha · Fictional concept
Traditional
matcha.
Served modern.
For this fictional matcha bar concept, we created a design that connects traditional matcha with a modern lifestyle. The goal was to make the freshness and quality of the drinks visually tangible – from the store design and menus to packaging.
A coherent color and typography concept gives the store a clear, contemporary presence that lets you feel the enjoyment and atmosphere right away.
Services in this projectBranding & Corporate DesignGraphic Design & Print
Brand identity
The logo –
organic and precise.
Naturalness, calm and modern aesthetics in a concise, distinctive form. The organic shapes are inspired by flowing movements – based on whisking matcha and on natural growth – creating a subtle connection to the product and its ritual.
The construction is based on a clear geometric grid, which creates a balanced, professional overall look despite the soft shapes. The muted green palette emphasizes freshness and plant origin, while the dark contrast tone conveys value and a contemporary feel. The result is a calm, high-quality brand identity with high recognition value.
Menu
Clearly structured,
naturally beautiful.
As an extension of the brand identity, the menu was designed to adopt key elements of the logo in reduced form. The soft green gradient creates a natural, calm effect and a direct connection to matcha, while the clear typography ensures good legibility and a modern, high-quality impression.
The clear structure with distinct categories allows quick orientation.
Merchandise
The brand,
wherever you go.
“Our merch carries the matcha feeling beyond the store and into everyday life.”
The tote bag carries the brand identity over into a functional merchandise product. The reduced logo on the muted green feels modern, calm and high-quality, while the sustainable material underlines the brand’s natural character. The result is an everyday brand ambassador with high recognition value.
The to-go cups were branded as well, making the brand visible in public space. They act as mobile advertising and carry the visual identity beyond the store.
