Praxis Alessia Böhringer
Practice for
Osteopathy &
Naturopathy
For Alessia Böhringer’s practice, we developed a holistic brand identity that combines timeless design with clear, modern elements. The goal was a visual language that conveys calm, trust and professionalism.
In our role as creative director, we were responsible for a visual identity that unites credibility, clarity and contemporary aesthetics – and positions the practice precisely, both in personal contact and in public perception.
Services in this projectBranding & Corporate DesignGraphic Design & Print
Brand identity
From person to person,
with a sensitive touch
The practice’s therapeutic standards show in a clear, reduced design that conveys calm and trust. A timeless visual language that combines a fingerprint and a vertebra, muted colors and balanced, reduced typography create an atmosphere that unites professionalism and modern healing methods.
The visual identity supports the practice’s holistic approach and accompanies patients from the first contact to treatment – understated, consistent and focused on the essentials.
The logo
The design idea is based on an abstract form that combines a vertebra and a fingerprint. The vertebra symbolizes the human body and the central role of the spine in osteopathy, while the fingerprint represents the therapist’s precise, manual work.
This combination creates a visual element that conveys both professional expertise and the personal, hands-on treatment of osteopathy – subtle, modern and in tune with the calm overall design. A logo built to last that still feels modern – precisely extended by the practice’s typographic elements.
Signage
The signs for the treatment rooms were deliberately designed to be calm, supporting the therapeutic atmosphere. The reduced palette of warm, light tones feels friendly and high-quality, while the subtle graphic structure adds depth without distracting.
Special attention was paid to legibility for all age groups: a clear sans-serif typeface, large type sizes, high contrast and a clear information hierarchy allow quick orientation. The floating acrylic mounting with standoffs underlines the modern, professional character.
