FemRide · Berlin
Mobility
that moves
women.
For FemRide, Studio Interrobang developed a poster campaign for Berlin that follows the existing CI guidelines. Logo, colors and typography were given – the task was the visual execution.
The campaign translates FemRide’s values into a clear, modern design that conveys strength, safety and urban mobility. The result is a consistent brand presence that works in the cityscape as well as in digital formats.
Services in this projectCampaigns & Advertising
Poster campaign
On the street,
for the street.
Offline advertising remains a crucial touchpoint, especially in urban space – and for FemRide it is essential. Since the service takes place directly on the street and potential users are out and about right there, the city itself becomes the most important communication surface.
Visibility on site not only strengthens brand presence but also builds trust in a service that wants to improve mobility and safety in everyday life.
Advertising column · Side A
Facing the sidewalk
One poster side, facing pedestrian traffic, shows three typical everyday situations in which women would use FemRide’s service – including a mother with her child, an older woman with heavy shopping, and women who have recently moved to the city.
The visuals highlight the versatility of the service and put safety, support and accessibility at the center.
Advertising column · Side B
Facing the street
The side facing the street shows the service from the outside: a FemRide-branded vehicle serves as the central recognition element and makes the cars instantly identifiable in the cityscape.
In addition, the app’s user interface is shown to give a quick, intuitive impression of how it works.
Advertising column · Side C
Facing the sidewalk
The second poster side, facing pedestrian traffic, specifically addresses potential FemRide drivers – as a call to women who want to actively help other women get through the city safely.
With this clear message, FemRide is positioned not only as a service but as a community concept that puts engagement, safety and mutual support at the center.